Expires 1 week from now
Product Manager –Digital Loyalty & Campaigns
full-time
| ABO -BO
Lagos
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Job Summary
The Product Manager – Loyalty & Campaigns is responsible for the design, development, execution, and optimization of the Bank’s digital loyalty ecosystem and flagship campaign initiatives (including but not limited to - 5for5, Domiciliary campaigns, seasonal promotions). The role will drive customer acquisition, activation, engagement, and retention through well-structured reward systems and data-driven campaigns, while ensuring profitability, compliance, and seamless customer experience across digital channels.
Job Details
Key Responsibilities
- Own and manage the Bank’s digital loyalty framework (points accrual, redemption, tiers, partnerships).
- Design and execute high-impact campaigns (e.g., 5for5, savings drives, FX/domiciliary campaigns).
- Translate business strategy into clear campaign mechanics and measurable KPIs.
- Drive customer activation (ATC), transaction growth, and retention through incentive structures.
- Collaborate with Marketing to develop and deploy multi-channel campaign strategies (digital + on-ground).
- Optimize customer journeys (onboarding → activation → repeat usage) to reduce friction.
- Monitor and analyze campaign performance, providing data-driven insights and continuous improvements.
- Ensure regulatory compliance of all campaigns (clear reward logic, no lottery perception).
- Work with Technology to ensure platform stability, tracking, and seamless execution.
- Manage campaign budgets and ROI, ensuring cost efficiency and revenue growth.
- Develop partnerships (merchant, ecosystem players) to enhance loyalty value proposition.
- Drive customer satisfaction through relevant, engaging, and rewarding experiences.
- And any other duties that may be assigned from time to time.
Requirements
Education/Training Programs
- Minimum of a first degree in Business, Finance, Marketing, or related discipline.
- Postgraduate degree or MBA is an added advantage.
- Relevant certifications in Product Management, Digital Marketing, or Data Analytics are beneficial
Skills Necessary for Job Function
- Strong product management and growth mindset
- Ability to design and execute campaigns and loyalty programs at scale
- Strong analytical and data interpretation skills
- Customer-centric thinking and journey optimization capability
- Stakeholder management and cross-functional collaboration
- Strong communication and presentation skills
- Problem-solving and execution agility
- Knowledge of digital banking and fintech ecosystems
Experience:
- Minimum of 2–5 years’ experience in Product Management, Digital Banking, Marketing, or Growth roles
- Proven track record in campaign management and/or loyalty program execution
- Experience working with data analytics and customer segmentation tools
- Prior experience in financial services or fintech is required
Benefits
At Wema Bank, we recognize and reward the contributions of our employees by offering a range of benefits designed to enhance their well-being and work-life balance. Here are some key perks you can enjoy as a Knight.
- Healthcare – We have a comprehensive medical coverage to ensure you, and your loved ones stay healthy.
- Elderly Care - At Wema Bank, our robust HMO plans include a provision for elderly care, allowing you to enroll one of your parents under your health coverage.
- Parental Leave (Paternity & Maternity) – Paid leave to support new parents, allowing them time to bond with their newborns.
- Year-End Bonus (13th Month) – As a Knight, there is an opportunity for you to enjoy an additional allowance as a reward for your dedication and hard work.
- Company Events – At Wema Bank, we engage in team-building activities, networking opportunities, and celebrations that foster a strong workplace culture.
- Competitive Pay – Attractive salary packages that reflect your skills, experience, and contributions.
- Leave Allowance – Financial support when you take your well-deserved time off.
- Profit Sharing – A share in the bank’s success, ensuring you, as an employee, benefit from the company’s growth.
About Company
Wema Bank
Wema Bank is the pioneer of Africa’s first fully digital bank, ALAT, and one of Nigeria’s most resilient banks. With decades of experience in the business of banking, the Bank has remained innovative in delivering value to its stakeholders. The publicly quoted Nigerian company has successfully built a legacy of trust and resilience that has won it the loyalty of its customers. The Bank is constantly introducing products and services tailored to the needs of its customers at every stage of their lives. It is a proud partner to more than one million individuals, families and businesses across Nigeria, helping them to achieve their personal and financial goals.